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A new paperback edition of the revolutionary bestseller, with four million copies in print

Allen Carr’s innovative Easyway method—which he urban with his own 100-cigarette-a-day habit near drove him to despair—has helped millions kick smoking without feeling nervous and deprived. That’s since he helps smokers learn the psychological reasons behind their dependency, handle the withdrawal symptoms, dodge situations when temptation might be converted into excessively strong, and stay smoke-emancipated. Carr discusses issues such as nicotine addiction; the social “encoding” that encourages smoking; the fake belief that a cigarette relieves stress; the character boredom plays in sabotaging efforts to quit; and the main reasons for failure. With this proven program, smokers will throw away their packs for excellent.

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